 On Aug.13 in the second meeting of CHANGHONG industrial design committee, Gordon Bruce, a well-known industrial designer, Prof. Xiaobo Lu of Tsinghua University and Prof. Renke He of Hunan Univeristy were formally joining CHANGHONG, serving as industrial design consultants. According to the Insider, CHANGHONG invited three celebrities of industry design with different backgrounds, which will set off “a cerebral storm” in Chinese home appliance industry design,.
Gordon Bruce is the former vice president of Art Center College of Design in U.S. And as a consulting designer he has also worked with many international conglomerates such as IBM, Siemens, Samsung Digital, Mobil and Porsche. Gordon was product design chairman for the Innovative Design Lab of Samsung in Seoul for four years. Mr.Bruce was praised as one of the most important designers of the world for his wealthy design works and extended experience in his over 30-year long career.
And Prof. Lu and He both have helped famous firms (Samsung, etc.) create high commercial value from their professional angles. Besides, they are good at adding eastern and western cultures into industrial design for long term communication with worldwide industrial designers. With masterly accomplishments in the industry design they become persons of great influence.
In the meeting, Zhao Yong Chairman of the Board extended a warm welcome to experts and was quoted as saying, the industrial design of CHANGHONG should focus on “Human” and we should be open to introduce international advanced design management ideas and innovative design methods, so as to shorten the design gap between China and other countries.
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