 On Aug.28 in Bali, Indonesia, CHANGHONG held a two-day franchisers’ symposium titled “Innovation, Mutual- Benefit, Development ”, aiming to formulate a more effective marketing strategy, strengthening international competitiveness and initiating new pattern of co-operations between CHANGHONG and its distributors.
Soon after entering the Indonesian market in 1999, CHANGHONG has sold more than 1.20 million sets of products with sales revenue exceeding US$ 100 million by the end of July 2005. After five-year’s striving, the market share of CHANGHONG air- conditional has already exceeded 20 percent in  Indonesia, surpassing LG , ranking next below Panasonic which has been in Indonesia for 30 years. Now CHANGHONG has been regarded as the No. 1 Chinese brand in Indonesia.
The meeting filliped a great reaction in local Chinese communities, so did the local Medias. The Indonesian Chinese language TV station and newspaper gave very much attention and released consecutive special reports on this occasion which greatly enhanced the brand image of CHANGHONG in Indonesia.
|
