 On August 6, the World Brand Lab(“WBL”) released China’s 500 Most Valuable Brands. With RMB39.861 billion brand value CHANGHONG rank the second in household appliances brands. Compared with value RMB33.073 billion of 2004, an increase of 20.52% hit a new high in household appliance brands value increase.
The WBL agreed that CHANGHONG annual receipt, brand value-added index and brand strength have increased largely against the same period of last year, since July 2004 CHANGHONG have been infusing new elements into brand and running brand through inner operating and external business. As experts point out CHANGHONG have been conducting the most systematic inner operating mechanism reform within Chinese home appliance industry, consolidating structure on the basis of advanced technology and 3C industries layout with independent R&D, propelling continuously based on industrial upgrade and products follow-up for consumption growth, CHANGHONG, a traditional home appliances industry is steadily becoming a provider of consumer electronics and technology, a supplier of content and service.
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