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CHANGHONG Strengthening Leadership with Largest LCD and PDP TV
2005-7-13
Demonstrating its technology leadership in the domestic panel television market, CHANGHONG, a leader in TV products,

announced its proprietary 55" LCD and 65" PDP TV, meanwhile, a mass production process was also launched. Once again

CHANGHONG was acclaimed within the industry following the biggest 30" LCD TV in 2002. It is noted that the production line of

the two products is  foremost and largest panel television production line which enjoying complete self-contained

intellectual property right in China; moreover, It's preeminent technology ensure CHANGHONG to produce 120" panel TV or above

within the measurable future.

On 5, June 2005, SICHUAN CHANGHONG held a cut-the-ribbon ceremony to celebrate the establishing of China biggest panel

production line and the commencing of its mass production. Vice-president and Vice General Manager of CHANGHONG Group Mr.

Tibin Liu, General Manager of CHANGHONG Digital Panel Display Company Mr. Ning Chen, General Manager of CHANGHONG Marketing

(China) Company Mr. Dexuan Guo, more than one hundred distinguished guests and technologists along with valuators of

CHANGHONG “aesthesia products” (Products that combine the inspiration from the consumers) attended the commemorative cut-

the-tape ceremony.

“Such achievement of integrating up-stream and down-stream resources and implementing technology innovation symbolizes

CHANGHONG panel industry operation level upgrades to a new height,”. said Ning Chen, general manager of CHANGHONG Digital

Panel Display Company. Yet he revealed that the whole process including designing, researching, developing and trial-

producing of the two new models are combined with CHANGHONG’s valuators’ participation (who are chosen from consumers of

CHANGHONG products) thus the two new products are fully belong to the conceptually “aesthesia products”.

It is known that the 55" LCD and 65" PDP televisions are powered by several CHANGHONG proprietary technologies, such as

“panel raster display golden triangle” image and integrated sound system. The horizontal and vertical viewing angles are

both up to 176°. Its whole spectrum range viewing mode including high, moderate and gloom brightness are without precedent

in the industry. Besides, such series of the products are firstly adopted tactile press-button design and the blue light

generated in operation make a show of technology charm.

According to the presented experts, the newly set-up CHANGHONG panel production line is the biggest and most advanced one in

China so far, which will meet the mass production requirement range from 7" to 120" or above panel televisions. The line

combines several CHANGHONG proprietary technologies such as parts process, surface stick, wave-crest welding, static

prevention, appearance protection. And both the testing instrument and craftwork techniques come up to an international

advanced level. It also symbolizes the construction of CHANGHONG industrial intellectual property right system stepping

forward to a new stage.





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