| Demonstrating its technology leadership in the domestic panel television market, CHANGHONG, a leader in TV products,
announced its proprietary 55" LCD and 65" PDP TV, meanwhile, a mass production process was also launched. Once again
CHANGHONG was acclaimed within the industry following the biggest 30" LCD TV in 2002. It is noted that the production line of
the two products is foremost and largest panel television production line which enjoying complete self-contained
intellectual property right in China; moreover, It's preeminent technology ensure CHANGHONG to produce 120" panel TV or above
within the measurable future.
On 5, June 2005, SICHUAN CHANGHONG held a cut-the-ribbon ceremony to celebrate the establishing of China biggest panel
production line and the commencing of its mass production. Vice-president and Vice General Manager of CHANGHONG Group Mr.
Tibin Liu, General Manager of CHANGHONG Digital Panel Display Company Mr. Ning Chen, General Manager of CHANGHONG Marketing
(China) Company Mr. Dexuan Guo, more than one hundred distinguished guests and technologists along with valuators of
CHANGHONG “aesthesia products” (Products that combine the inspiration from the consumers) attended the commemorative cut-
the-tape ceremony.
“Such achievement of integrating up-stream and down-stream resources and implementing technology innovation symbolizes
CHANGHONG panel industry operation level upgrades to a new height,”. said Ning Chen, general manager of CHANGHONG Digital
Panel Display Company. Yet he revealed that the whole process including designing, researching, developing and trial-
producing of the two new models are combined with CHANGHONG’s valuators’ participation (who are chosen from consumers of
CHANGHONG products) thus the two new products are fully belong to the conceptually “aesthesia products”.
It is known that the 55" LCD and 65" PDP televisions are powered by several CHANGHONG proprietary technologies, such as
“panel raster display golden triangle” image and integrated sound system. The horizontal and vertical viewing angles are
both up to 176°. Its whole spectrum range viewing mode including high, moderate and gloom brightness are without precedent
in the industry. Besides, such series of the products are firstly adopted tactile press-button design and the blue light
generated in operation make a show of technology charm.
According to the presented experts, the newly set-up CHANGHONG panel production line is the biggest and most advanced one in
China so far, which will meet the mass production requirement range from 7" to 120" or above panel televisions. The line
combines several CHANGHONG proprietary technologies such as parts process, surface stick, wave-crest welding, static
prevention, appearance protection. And both the testing instrument and craftwork techniques come up to an international
advanced level. It also symbolizes the construction of CHANGHONG industrial intellectual property right system stepping
forward to a new stage.
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